The increasing competition in the display technology sector has brought Samsung and LG together this time. Chinese companies, already dominating the LCD display market, pose a significant threat for more costly OLED technology displays as well. This technology, used in television and mobile phone screens, offers much more vibrant colors compared to its counterparts. Additionally, black colors are stripped of light, creating a much more realistic appearance. Here are the details…
Samsung and LG against Chinese competitors!
Following the decrease in demand for electronic devices after the pandemic, Samsung and LG have closed some display production factories in China, relinquishing their dominance in affordable LCD displays to Chinese firms. The country, which is also ambitious about OLED displays, is making a significant leap with state support. BOE Technology, supported directly by the Chinese government, is gearing up to establish a private display production facility costing a whopping $9 billion in Chengdu city.
Industry expert Park Chong-hoon claims that just as Korean companies like Samsung and LG once outpaced their Japanese rivals, this time Chinese companies will surpass the Koreans. The crucial factor here is said to be the massive economic power of the Chinese government and the substantial financial support it provides to companies in the country. Additionally, the high demand from the population exceeding 1.4 billion in the country plays a significant role.
However, China’s recent economic slowdown and aging population raise significant questions about how sustainable this positive trend will be. At the end of the day, whether this competition will benefit users remains to be seen in the future.
What do you think about this topic? Do you think Samsung and LG’s strategy is correct? Feel free to share your answers with us in the comments section below. Your opinions are valuable to us.
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